ASH was born in 2000 from the minds of the French designer Patrick Ithier and the Italian entrepreneur Leonello Calvani, two leading figures in the footwear sector. So it can be said that ASH combines, with a good result, the French taste with the Italian style .
Calvani's business savvy and Ithier's creative ability gave birth to this successful brand in a very short time. Craftsmanship, innovative creations and a certain disregard for conventionality have made it the market leader.
The brand philosophy is based on two pillars: selective distribution and competitive price. The company is multifaceted and multifaceted: glamorous but at the same time ironic , refined and comfortable at the same time, ASH makes its creations appropriate for men and women of any age.
ASH shoes are practical, comfortable, suitable for those who love to travel, but also for those who are always attentive to the latest trends and don't want to wear anything banal.
Today ASH has broadened its target to include categories such as menswear, ready-to-wear, bags and accessories. The company designs, manufactures and markets its product lines through a network of around 600 points of sale and 200 single-brand stores.
There are many celebrities who have fallen in love with ASH . Among them Lady Gaga , Selena Gomez, Madonna, Rihanna, Hailey Bieber and Victoria Justice .
Who is Patrick Ithier the creative director of ASH
If Leonello Calvani is the mind of ASH, it can be said that Patrick Ithier is its heart. French by birth, he combines his experience in sports fashion with innovative design and impeccable craftsmanship.
Ithier got noticed thanks to the famous wedge sneakers created just for ASH . Since then, he has contributed to the establishment of the company as a shoe brand known for exceptional, original and comfortable productions.
After a stint in his father's shop, Ithier realized he wanted to draw during his tenure with Charles Jourdan. Later, after meeting the Italian businessman Leonello Calvani, he began to study the market together with him. Sensing a lack of premium footwear in the market, they created ASH for fashion-fearless men and women looking for tasteful yet practical products.
If a comfortable and refined shoe is what's right for you, browse the ASH catalog on the Sergio Fabbri online shop . Happy shopping!